Handling Objections Like a Pro


As a sales professional, one of the most crucial skills to possess is handling objections. Objections can come in many shapes and forms, and if not handled properly, they can lead to lost sales, dissatisfied customers, and damaged relationships. In this article, we will discuss how to handle objections like a pro using proven techniques and strategies.

Understanding objections

Before we delve into the techniques and strategies to handle objections, let's first understand what objections are and why they occur.

An objection is essentially a concern or hesitation that a prospect has about your product or service. These concerns could be related to the price, quality, features, or any other aspect of your offering. Objections can arise due to a lack of information, misunderstanding, or even skepticism.

Types of objections

While objections can come in various forms, they can generally be categorized into three types:

  • Product objections: These objections relate to the features, benefits, or quality of your product or service.
  • Company objections: These objections relate to the credibility or reputation of your company.
  • Price objections: These objections relate to the cost or value of your product or service.

Why objections are important

While objections may seem like a hindrance to a salesperson, they can actually be a great opportunity. Handling objections correctly can showcase your product knowledge, build trust with the prospect, and ultimately lead to a closed sale. Moreover, objections can provide valuable feedback that can help improve your product or service.

Techniques to handle objections

Now that we have a basic understanding of objections and their importance, let's dive into some effective techniques to handle them like a pro.

Listen actively

The first step to handling objections is to listen actively to the prospect. Allow them to voice their concerns and avoid interrupting them. Acknowledge their concerns and show empathy towards their situation. This will help build rapport and trust with the prospect.

Re-frame the objection

Once the prospect has voiced their concern, it's time to re-frame the objection in a positive light. For example, if the prospect says, "Your product is too expensive," you can re-frame it by saying, "I understand that price is a concern, but when you take into account the quality and features of our product, it's actually a great value."

Address the objection head-on

After re-framing the objection, it's important to address it head-on. Provide information or evidence to counter the objection and demonstrate how your product or service can meet their needs. Use case studies, testimonials, or statistics to support your claims.

Ask open-ended questions

Asking open-ended questions can help you uncover the root cause of the objection. By asking questions such as "What specifically is concerning you about the price?" or "How do you envision using our product?" you can gain a deeper understanding of the prospect's needs and concerns.

Offer alternatives

If the prospect is still hesitant, offer alternatives that may better suit their needs. This could be a different product or service, a payment plan, or a trial period. These options can show that you are flexible and willing to work with the prospect to find a solution.


Handling objections like a pro takes practice and patience. By listening actively, re-framing objections, addressing them head-on, asking open-ended questions, and offering alternatives, you can turn objections into opportunities and ultimately close more sales. Remember, objections are not necessarily a bad thing - they can provide valuable feedback and help you improve your product or service. So embrace objections and handle them like a pro!